A Yorkshire startup that provides key workers with low-cost tickets for live events has raised a further £3.9 million to accelerate its international expansion.
Tickets for Good has secured the funding from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II), alongside Shaping Impact Group (SI3), Finance Yorkshire, Leansquare and private investors.
Tickets for Good distributes surplus tickets donated by event partners to NHS workers, teachers, charity staff and people receiving Cost of Living support.
Recipients sign up to the platform for free then pay a nominal transaction fee for each ticket. It makes live events accessible for those who might otherwise miss out, while helping venues maximise capacity, drive ancillary revenues and grow their audiences.
The Sheffield-based company, which started trading in 2022, now has almost 750,000 verified members globally and has distributed over 1.25m tickets. Tickets for Good turns unused capacity into access to events, creating social impact whilst also creating commercial value for their event partners.
Tickets for Good was founded by its CEO Steve Rimmer, a serial entrepreneur and promoter within Sheffield’s creative and cultural industries, and the late Neville Mosey, a fellow music enthusiast who passed away in 2023 aged 37.
Robbie Williams is an ambassador for the company, along with former Dutch international goalkeeper Edwin van der Sar and music entrepreneur Hans Brouwer.
The company expanded into the US in 2023 when it was accepted onto the Comcast SportsTech accelerator in St Louis and now also has operations in the Netherlands, Belgium and Germany.
Tickets for Good doubled its revenue in 2025 and aims to achieve a further five-fold growth in the next three years. The funding will enable it to create 10 new jobs in Sheffield in the next three years and target other overseas markets.
“Tickets for Good was built on a simple belief that live events should be available to everyone, especially the people who give so much to our communities,” said Rimmer. “This investment is a huge vote of confidence in our team, our partners and the impact we’re creating.
“It will help us grow internationally, create skilled jobs in Sheffield and connect many more people with live events. Neville and I started this with a shared love of music and the belief that unused tickets could do something good.
“Today, that idea has helped more than a million people experience live events they might otherwise have missed, and we’re only just getting started.”
Chris Borrett, investment director at Mercia Ventures, added: “Demand for live experiences has never been stronger, however rising ticket prices are creating barriers to access for many consumers, while venues and promoters increasingly recognise the value of full attendance and engaged fans.
“Tickets for Good has created a powerful solution that aligns these interests. We believe the business has the potential to become a category-defining platform within the global live entertainment market.”
Dave Dirks, managing partner at Shaping Impact, said: “Tickets for Good is a strong example of the kind of company we want to support: commercially ambitious, highly scalable and built around a clear social purpose.
“By making live events more accessible to people who too often face barriers to participation, the company is creating meaningful impact in a sector with enormous cultural and social value. We are excited to support the team in this next phase of growth.”
Alex McWhirter, CEO of Finance Yorkshire, said: “In a relatively short space of time, Tickets for Good has achieved significant growth and is now reaching an international audience with its socially driven consumer platform.
“Finance Yorkshire is pleased to support Tickets for Good in its ambitions to further expand, particularly in overseas markets, and the creation of additional jobs in Yorkshire is particularly welcome.”
Sarah Newbould, senior investment manager at the British Business Bank, said: “The North is home to some of the most exciting, fastest growing businesses that are driving a real impact in local communities.
“Through NPIF II, we’re ensuring they have the capital they need to scale at pace, with businesses like Tickets For Good combining social impact with highly-skilled job creation and international expansion. By backing these businesses, we’re building stronger regional ecosystems while boosting the ability of these businesses to compete on the world stage.”
Henrietta Street Capital acted as fundraising adviser to Tickets for Good on the investment round. Craden provided financial due diligence support to Mercia.
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