The Dragons Den pitch of Olivia and Tanyka Davson was aired on Dragons’ Den last week – and the sisters secured a £50,000 investment from Susie Ma for 10% of their business Cubbi.

Filming took place last year and investments do not always go through – but this one has.

Olivia, who was nine months pregnant at the time of filming, presented the UK’s discount platform for new and expecting parents in the Den.

Cubbi was founded following Olivia’s own experience of becoming a parent and feeling the financial strain and isolation that can accompany early parenthood. 

Tanyka built the first version of the Cubbi app from scratch despite having no prior technical background. Still pre-revenue at the time of recording, they planned to keep the app free for parents and charge commission on brands.

The three male judges turned down their offer of 10% stake of the business for £50,000, but Meaden offered the money for 20%.

However guest Dragon Ma, making her debut, said she was a new mum herself – and agreed to stump up the full amount for 10%.

The Tropic Skincare founder first found fame on The Apprentice but grew turnover to $100m ahead of her appearance in the Den.

The funding will enable Cubbi to onboard more high-value partners across baby, maternity, food, fashion, wellness and lifestyle categories, increasing the range of exclusive discounts available to users.