Published: September 23, 2025 at 12:44 pm
Fast-growing online marketplace OnBuy has expanded into 12 European markets following its acquisition of iconic retail brand Comet this year.
OnBuy said it planned to relaunch the brand in Q4 2025 as part of its long-term growth strategy, and that the acquisition would shake up the UK’s £25bn consumer electronics sector.
It plans to inject over £10m into the Comet brand, resurrecting it as a marketplace ‘at the apex of eCommerce’.
Meanwhile, OnBuy has opened registration for retailers across Germany, France, Spain, Italy, the Netherlands, Belgium, Austria, Greece, Finland, Portugal, Ireland and Slovakia.