Oxford Metrics plc has agreed a cut-price deal for the technology of London’s Move AI.
The Oxfordshire-based smart sensing group has acquired the assets of the 3D motion data firm, founded in 2019 by Tino Millar and Anthony Ganjou, ‘following a competitive bid process’.
Move AI combines artificial intelligence, computer vision and an understanding of human biomechanics to convert video into detailed 3D motion data without the need for markers or specialist suits.
It has worked with videogame giants EPIC Games, Ubisoft and Sega; entertainment giants Disney, Sony and Paramount; sportswear leader Nike; and social media firm Meta.
The firm reported revenue of £1.1 million in the year ended 31st December 2025 and has raised $17.5m in total funding. However consideration for the acquisition is just £525,000 in cash – or £725,000 inclusive of immediate transaction expenses.
Move AI’s technology, intellectual property, patents, specialist team and customers will transfer to Vicon, the group’s motion capture division.
The acquisition follows Vicon’s acquisition of Manchester-based Captive Devices last month, which added markerless facial capture to its existing body-tracking capabilities.
One reason for the seemingly low acquisition cost is reduced industry-wide investment across film, television and games. In a separate announcement this morning, Oxford Metrics reported revenue below market expectations due to “lower demand for new virtual-production stages, delaying several large contracts”.
The firm, which services the life sciences sector as well as entertainment, engineering and manufacturing markets, has changed its accounting reference date from 30th September to 31st December. FY26 is therefore an extended 15-month period running from 1st October 2025 to 31st December 2026.
“Trading [in the last six months] has been below the board’s expectations, reflecting changes in Vicon’s established end markets, pressure on research funding and delays to major projects in Industrial Vision and Metrology Systems,” it stated.
“The board now expects FY26 revenue (being the 15 months to 31st December 2026) of £47m to £51m and adjusted EBIT loss of £500,000 to £3.9m, which is below current market expectations.”
Demand remains more resilient in location-based entertainment and selected Asian markets, it said, adding: “In health and life sciences, constrained research funding and institutional budgets, particularly in the US, continue to delay purchasing decisions.”
An expanded programme of cost savings, including reduction in headcount over the last two months, is expected to deliver total net annualised savings of £1.5 to £2m.
Earlier this year Oxford Metrics’ CEO Imogen O’Connor stepped down for health reasons after serving the firm for 25 years. She was appointed to lead it three years ago.
Stefan Lampa has been appointed as her successor and as a director of the company and will join on 1st December 2026. Gary Bullard, non-executive chair, has acted as interim CEO in the meantime. Lampa will oversee both Oxford Metrics and Vicon after the leadership roles were combined.
Bullard said: “Trading in our established markets has been more difficult than expected. Changes in the studio landscape and constrained research funding have reduced customer investment, and we have revised our near-term expectations accordingly.
“We are making faster progress on the changes needed to improve profitability. We are simplifying the group’s structure, reducing costs across the group and focusing IVMS on products with greater repeatability and stronger margins.
“At the same time, the opportunity for Vicon is expanding. Demand from humanoid robotics and drone applications is encouraging, and Move AI is expected to accelerate our markerless strategy, open new markets and give us technology we can bring into our own development programmes.
“Alongside hybrid capture, our new products and the additional movement data, this gives us a stronger basis to build Vicon’s role in an AI-enabled world. Our focus for 2027 is on improving margins while developing more recurring revenue.”