Published: March 24, 2026 at 1:15 pm
A tech startup backed by Susie Ma on Dragons’ Den is looking to raise £350,000 in seed funding.
Sisters Olivia and Tanyka Davson secured £50,000 for their business, Cubbi, from the founder of Tropic Skincare when they appeared in the Den in February.
Birmingham-based Cubbi is a discount platform for new and expecting parents, and the siblings hailed Ma as a ‘fantastic investor’ who has been ‘incredibly engaged’.
Olivia, who was nine months pregnant at the time of filming, founded Cubbi following her own experience of becoming a parent and feeling the financial strain and isolation that can accompany early parenthood.
Following their Dragons’ Den appearance, Cubbi’s user base has grown to more than 20,000 and the company is now working with over 250 brand partners.
Tanyka said: “With the momentum from the Den, we’re supercharging that growth, aiming to reach over 100,000 users and more than 500 brands by the end of the year.”
To fund the next stage of growth, Cubbi is looking to raise £350,000, with £100,000 already committed. The round is expected to close in June.