Chelsea have agreed a deal with IFS which they hope will see the AI software firm boost performance on and off the pitch.
The multi-year global partnership sees IFS elevated to principal partner with immediate effect, featuring on the front of the Blues’ shirt for the remainder of the 2025/26 season.
It marks the beginning of a long-term collaboration that places advanced AI agents at the heart of football performance, operational excellence and fan engagement, according to the club.
“We are incredibly proud to partner with IFS and leverage their leading edge AI software to help propel the club to even greater success,” said Jason Gannon, president of Chelsea FC.
“This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch.”
Mark Moffat, CEO of IFS, said: “In sport as in industry, the margins are small, the stakes are high, and the right decision at the right moment is everything.
“That’s what IFS industrial AI delivers for the industries that power the global economy.
“Chelsea FC holds itself to that same uncompromising standard, and that shared ambition is exactly why we’re proud to be their principal partner.”
IFS was founded in 1983 by five university friends who pitched a tent outside our first customer’s site to ensure they would be available 24/7 and the needs of the customer would always come first.
Since then, it has grown into a global leader with over 7,000 employees in 80 countries.
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