Epetōme, the fast-growing gut health company founded by nutritionist and social media influencer Emily English, has secured a multi-million pound investment.
The funding, led by Active Partners and Redrice Ventures, will enable the fast-growing gut health brand to scale globally.
Founded in 2023, Epetōme has experienced rapid growth, building a highly loyal consumer base alongside celebrity backing.
English said: “I truly believe our gut health underpins everything, and I’m so proud of what we’ve achieved over the past year. This funding marks an exciting next step for Epetōme, and it is only the beginning.”
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Epetōme’s ambition is to build the UK’s leading gut health company and the capital will enable the brand to increase investment into clinical testing across both probiotics and prebiotics.
Jimmy Hill, co-founder and executive chair of Epetōme, said: “The growth of Epetōme over the past 12 months has truly been amazing to be a part of.
“We are proud to announce Active Partners and Redrice Ventures as our new business partners on this exciting project of building the biggest gut health company in the UK.
“We can now double down on our investment into science, international growth and our already brilliant team here at Epetōme.”
Billy Fox, investor at Active Partners, said: “Today’s consumers are more informed and purposeful about their wellbeing than ever before; they’re seeking products that deliver tangible, science-backed value, especially when it comes to wellness.
Nutritionist Emily English, co-founder, Epetōme
“Our investment in Epetōme reflects our confidence in Emily and her team to meet this demand with an evidence-led product that resonate with how people shop, live and prioritise their health.”
Redrice Ventures is a growth investment firm back high-potential consumer brands across media, sport, health and wellness where creativity is a core driver of value.
Sir Andy Murray backing
Their investments in sport and entertainment are further supported by the Redrice Sports Collective, led by Sir Andy Murray and Alistair Brownlee OBE.
Brownlee said: “Epetome represents the next generation of evidence-led gut health, combining science with real-world performance relevance.
“It’s exactly the kind of business we look to back at Redrice, products grounded in science that genuinely make people’s lives healthier and better.
“We’re excited to co-lead this investment and support the team as they build a category-defining brand in functional supplements.”
Founded in 2004, Active Partners’ previous investments include Honest Burgers, LEON, Secret Cinema, Soho House, Finisterre, Northern Monk, Healf, and Rapha.