Strava is planning to expand its London footprint, cementing the capital’s role as the fitness platform’s European hub as it continues to scale its global operations.
The move comes as the San Francisco-based firm reported a standout year of growth and product development, with the company launching more than 100 new features in 2025 and growing its global community to more than 180 million users across over 50 sport types.
Alongside London, the company is also increasing its presence in San Francisco and New York, in a broader push to invest in key markets and attract talent as it expands.
It has recently expanded its global headquarters at 181 Fremont Street in San Francisco, adding additional floors to bring its total space to around 85,000 sq ft.
Strava will also now have signage on the exterior of the building.
“This is an exciting moment for Strava,” said Michael Martin, CEO of Strava.
“As our community continues to grow, we’re investing in the spaces and teams that help us move faster, collaborate more closely, and keep building products that serve athletes around the world.
“Expanding our San Francisco headquarters – and continuing to grow in key global hubs – reflects our long-term commitment to our people and our mission.”
The company said its momentum is being driven in part by younger athletes.
According to Strava’s 2025 Year in Sport Trend Report, more than half of Gen Z plans to use the platform more in 2026, while most said they expect to use Instagram and TikTok the same amount or less.
The firm’s UK expansion forms part of a wider strategy to consolidate and grow teams in key global locations.
Later this year, Strava is planning to close its Boston office to focus more heavily on its larger New York hub.
It has also recently opened an office in São Paolo.
Michele Bousquet, Strava’s chief people officer, added: “As Strava grows, we’re focused on creating environments where teams can do their best work and feel connected to one another.
“Investing in our offices is an investment in our people, and in the company’s continued growth.”
The business said the expanded office network will support growing teams and enable closer collaboration as the platform continues to scale worldwide.
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