SuperAwesome has acquired California firm Starglow Media as part of a ‘strategic expansion’ into audio.
The deal marks the London-based company’s first acquisition since its management buyout from Epic Games and strengthens its ability to help brands safely engage youth audiences across audio, gaming, creators, YouTube, mobile games and connected TV.
Launched in 2023, Starglow Media has quickly built what it calls the world’s largest independent ecosystem of kids and family audio content, generating more than 120 million annual listens across 45+ shows.
Its portfolio includes premium IP such as Paramount’s Blue’s Clues and Dora the Explorer, alongside original shows including Mysteries About True Histories.
It has worked with major brands such as Disney, Netflix, Toyota, Hasbro, Paramount and Penguin Random House.
SuperAwesome said the acquisition reflects growing demand for screen-free content, with parents increasingly looking to balance children’s screen time with alternatives such as audio.
The company also highlighted the commercial appeal of co-listening, noting that 9 out of 10 parents are receptive to ads from trusted family podcast hosts.
The deal comes nearly six years after the business was acquired by Fortnite creator Epic Games in 2020.
“We made this acquisition with a clear belief that the next generation of engagement is rich with sound,” said Nick Walters, president and chief strategy officer of SuperAwesome.
“Audio is an incredibly powerful and emotive memory trigger, sitting at the center of shared moments in kids’ and families’ lives, around the IP and characters they love.
“With the addition of Starglow Media, SuperAwesome furthers our leadership as the comprehensive, multi-channel way for brands to safely and measurably engage Gen Alpha wherever they are, at scale.”
Jed Baker, founder and CEO of Starglow Media, added: “This is a full-circle moment for us.
“We’ve believed from the start that kids and family audio deserved to be taken seriously as a scaled, premium channel, and SuperAwesome are the clear leaders in understanding how young audiences actually spend their time.
“Together, we can give brands and content owners a level of reach, intelligence, and credibility in audio that simply hasn’t existed before.”
As part of the deal, Baker will join SuperAwesome as head of audio, while Agerenesh “Aggi” Ashagre Palmer will lead audio operations to maintain continuity for partners and accelerate growth.