SaveMoneyCutCarbon (SMCC) has been acquired by advanced materials and EnviroTech group Haydale in an all-share deal valued at up to £24 million.
The deal marks an exit for venture capital firm IW Capital, which has backed the business since 2017 and played a central role in scaling the Suffolk-based firm’s B2B decarbonisation platform.
The business aims to help organisations improve energy and water efficiency and cut carbon emissions.
The acquisition brings together AIM-lited Haydale’s patented materials technology with SMCC’s national delivery capability, customer acquisition engine and partnerships with major UK banks and utilities.
“By combining Haydale’s patented materials platform and growing commercial momentum with SMCC’s national market access engine, delivery capability and trusted partnerships with major UK banks and utilities, we are creating a scalable platform to deploy energy-efficiency solutions at pace and at meaningful scale,” said Haydale CEO Simon Turek.
SMCC’s growth has been helped by its Impact Partner Programme, which provides a low-cost route to market through trusted referral channels.
Its partners include Barclays, Lloyds and Santander, as well as water utility Wave, a joint venture between Anglian Water and Northumbrian Water.
Building this network became a strategic priority from 2020, when IW Capital joined the board and supported the company’s sharper focus on B2B decarbonisation of commercial buildings.
IW Capital first invested in the business nine years ago, backing it at an early stage when it operated across both consumer and B2B sustainability markets.
Through multiple follow-on investments and hands-on board involvement, the firm supported SMCC through several phases of evolution, including acquisitions and strategic pivots.
SMCC chief executive, Mark Sait, added: “IW Capital has been far more than a financial backer.
“Their willingness to invest through multiple stages and their strategic input during pivotal moments, including acquisitions and partner negotiations, has been instrumental in building the business we have today.”
Today, the firm operates squarely in commercial and institutional markets, helping organisations reduce energy and water consumption and carbon emissions across property portfolios they own or manage.
Its offering spans ESG consultancy, project delivery and the distribution and installation of smart building and energy-efficiency technologies.
The business has also expanded into large-scale EV charging installations, strengthened by its acquisition of Devitech in 2024.