By any metric the reinvention of Nitin Passi has been little short of startling. The business epitaphs appeared to have been written when the online brand Missguided that he founded, collapsed into administration in 2022. Passi famously launched Manchester-headquartered Missguided in 2009 and grew it to become one of the UK’s biggest online fashion players … Continue reading Nitin Passi: The startling return of Missguided’s founder