Global digital out of home (DOOH) supply-side platform VIOOH has announced a new programmatic advertising partnership with Vengo – one of the largest premium US DOOH media owners.
New York-based Vengo has reach and scale across all 50 states and popular DOOH verticals, including grocery stores, convenience stores, bars and casual dining venues, offices, gyms, malls and recreational facilities.
The new partnership gives advertisers programmatic access to over 65,000 strategically placed digital screens generating 13bn monthly impressions, representing 9% of the US digital OOH market.
The comprehensive inventory spans high traffic environments in key cities including New York, Los Angeles, Boston, Chicago, Philadelphia and Atlanta.
The company’s office network has reach across Detroit, Chicago, Philadelphia, Pittsburgh, Washington DC and New York, plus it offers premium mall locations in New York, Las Vegas, Houston, Orlando, Atlanta, Dallas and Los Angeles.
VIOOH is a global organisation that connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience across Vengo’s environment portfolio.
“Our partnership with Vengo represents another significant expansion of our US programmatic marketplace, offering brands access to one of the most comprehensive and diverse DOOH networks in the country,” said Gavin Wilson, global chief commercial officer at VIOOH.
“Vengo’s unique positioning across everyday consumer environments – from grocery stores to gyms to casual dining – provides advertisers with unparalleled opportunities to reach audiences throughout their daily routines.
“With over 65,000 screens generating 13bn monthly impressions, this partnership delivers exceptional scale and targeting precision across the US market.”
Brian Shimmerlik, CEO at Vengo, added: “VIOOH’s global programmatic expertise combined with Vengo’s U.S. footprint creates significant value for both media buyers and Vengo’s location partners.”