MONET, a financial platform transforming cashflow management for creative agencies, has secured an early-stage funding commitment of £17m ahead of closing its seed round this July.
The ‘unique’ investment is led by prominent UK banking executives, including Paul Rippon, co-founder of challenger banks Monzo and Starling; Michael Fischer from Modern Capital Group; and Dan Adler (Railsr, D Squared Capital), alongside specialist FinTech VC Force Over Mass and leading angel investors.
MONET directly addresses a critical £1.1bn backlog in unpaid invoices, delayed supplier payments, and inadequate financing affecting creative agencies across Britain. With the current raise combining equity and debt, the company has also entered discussions to secure an additional £10m in debt funding to further bolster growth.
Following a successful two-year R&D phase and a proven market pilot, MONET is already supporting agile creative agencies managing major campaigns in TV, social media, music, and gaming – including Cowshed Collective, the agency behind Footasylum’s YouTube hit Locked In.
“These teams are high-performing but often underfunded. We’ve built MONET to deliver financial products that plug directly into campaign operations – making capital, payments, and admin seamless from day one,” said Jacob Casson, founder and CEO of MONET.
The platform features embedded finance, with flexible campaign-based financing of up to £3m per agency; global payment rails which enable payments to over 130 countries, alongside automated disbursements; a campaign operating system, with real-time tracking of deliverables, client approvals, cashflow forecasting and invoice management; and tailored creative workflows featuring early payments, spend controls and bespoke tools for creator-driven campaigns.
“Our typical clients turn over £2–20m,” added Casson. “They’re lean, fast-growing agencies supporting global brands – and they need financial infrastructure that matches their pace.”
Rippon said: “This is my largest angel investment to date. MONET is building the kind of infrastructure the creative sector has needed for a long time – one that directly solves the cash flow and operational challenges faced by media entrepreneurs.”