England’s new T20 and ODI captain Harry Brook has been named as the first official HiTZ athlete, after the cricket training facility’s newest launch in Bethnal Green, London.
Brook, one of the few players excelling across all formats, has partnered with HiTZ to help bring elite-level, technology-driven training to areas across the UK and beyond.
With AI-powered indoor facilities in Bolton, Surrey, Doncaster and Essex, the launch of Bethnal Green represents a key milestone in a national expansion for the firm which will continue this summer with three more sites in Guildford, Bradford and Bristol.
As one of England’s biggest names, Brook’s involvement with the company is set to inspire young players from all backgrounds to engage with the game and embrace new ways of improving their batting.
“What HiTZ are doing is genuinely changing the game. I’ve seen first-hand how the incredible facilities are transforming cricket, offering data-driven sessions and inspiring the next generation,” said Brook.
“They truly are redefining the sport and it doesn’t matter what level you play, everyone can get incredible, real-time feedback through its instant video replay and ball-tracking cameras.
“It’s clear to see how passionate the team at HiTZ are about making the sport more accessible. There is huge potential for HiTZ globally, and I am so excited to be partnering with them in this exciting stage of growth.”
Founded by former community coach and current CEO Dominic Reed, the company was born from a frustration with outdated, inaccessible cricket experiences, and a belief that tech could be the key to the problem.
By integrating BatFast’s ball tracking cameras, instant video replay systems, and user-friendly mobile platforms, HiTZ offers autonomous, year-round batting with real time feedback that allows players to train smarter, whenever it suits them.
Reed added: “We’re ripping up the playbook with how people interact with cricket. It shouldn’t be a huge financial or time commitment and we want everyone to access quality training.
“We’ve designed HiTZ to fit modern lives, while still delivering insights that make a real difference to players of all levels.
“Having Harry on board is incredibly exciting, not just because of who he is on the field, but because of what he stands for. He understands the importance of accessible pathways, the power of data, and the global potential of this model.
“His belief in what we’re doing is a huge moment for us, and will be instrumental in helping us raise the profile of HiTZ and spread the message of inclusivity, inspiring countless young cricketers to take up the sport and improve their game.”