Captivate, a leading North American digital out of home video network, has partnered with VIOOH, a premium DOOH supply-side platform, expanding the latter’s footprint across the US and Canada.
VIOOH connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. Advertisers worldwide can now access Captivate’s inventory, reaching millions of people in premium office towers and luxury residential properties.
Captivate is a video network that provides media in prime locations where high value audiences work and live. It delivers over 4 billion monthly impressions across more than 23k digital screens to audiences in major cities and regional areas.
Its office network includes elevator and lobby displays in premium office towers, delivering effective targeting to high-income consumers and influential B2B decision makers. Its residential network features elevator and lobby displays in luxury residential properties.
Key locations for both office and residential networks include New York City, Chicago, Los Angeles, Boston, Dallas, Miami, San Francisco, Philadelphia, Washington D.C., Toronto, Calgary, Vancouver, Montreal, Edmonton and Ottawa.
Captivate also offers large format lobby displays in luxury off-campus student housing properties, connecting brands with Gen Z consumers with discretionary spending at top universities across the US. This student housing network consists of 300 campus adjacent properties in Austin, Gainesville, Los Angeles, San Francisco, Atlanta and more.
“VIOOH’s real-time trading across programmatic DOOH continues to go from strength-to- strength – and this new partnership is an exciting new opportunity for both international and local-market advertisers to connect with many affluent businesses and consumers, located in premium office towers and residential spaces, across major cities in North America,” said Gavin Wilson, global chief commercial officer at VIOOH.
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