Direct-to-consumer subscription cat food brand Untamed has raised £10m in a Series B funding round to continue to grow the brand’s offering and global reach.
The human-grade cat food brand delivers pantry fresh food to 80,000 cats monthly across the UK, making high-meat-content meals with human-grade ingredients.
The round was led by new cap table member Coefficient Capital, whose managing partner Andrew Goletka joins Untamed as a board member.
With the UK and EU cat food market being worth over £2bn and £10bn respectively and approximately 12.5m cats in the UK, the London-based B-Corp says there is a huge opportunity for it to capitalise.
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“We are excited to have Coefficient Capital join us on our mission of bringing an ancestrally inspired diet to cats across the UK and beyond,” said Marco Pacifici, co-founder and CEO, Untamed.
“Thank you to our customers, team and world class investors for your commitment to cats and all the support.”
Goletka added: “Untamed is redefining what it means to care for our pets – combining science, passion, and purpose in a way that truly resonates with today’s consumer.
“We’re excited to help scale their vision and build a category-defining brand in the years ahead.”
Since launch, the firm has served over 50 million meals and achieved B-Corp status in 2024.
It donates 1% of its revenue to environmental causes through its 1% for the planet commitment.