Welcome to BusinessCloud’s MarTech 50 ranking for 2025.
VIOOH tops the annual ranking of UK companies creating original technology for marketing and advertising.
Following the creation of a 95-strong shortlist, the final ranking was decided by a combination of selections from an expert judging panel (see below) and a public vote among readers of BusinessCloud.
The judges
Robin Langford, editor, Performance Marketing World
Performance Marketing World is the premier subscription solution for the marketing community, providing practical advice, data insights and expert opinions around the latest industry trends and strategies
Beth Sissons, senior director – Awareness2Demand, Tyto
Agency Tyto‘s Awareness2Demand proposition breaks down siloes between PR-driven awareness and demand generation
Davina Lines, MD, Mixing Digital
Mixing Digital is an events & networking hub for digital, eCommerce and technology businesses
Jonathan Symcox, editor, BusinessCloud
You can click on the company names to see what they do. Businesses wishing to purchase a dedicated business page – including a logo, website links and content promotion – with a feature box below can email editor Jonathan Symcox here.