Primark will launch a Pinterest-inspired new spring home collection for the first time.
The collection is set to launch in Primark stores across the UK and will also be available to buy via the Pinterest platform through click and collect.
It has been inspired by the social media platform’s search data and the duo have also launched an integrated marketing campaign which will be on display in over 70 stores in big cities including Manchester, Edinburgh and London.
Customers will be able to style the new collection before buying by using Pinterest’s Collages feature – an interactive tool which is said to help pull together people’s vision.
“Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget,” said Sinead McDonagh, head of design at Primark.
“That’s why at Primark Home, we’re committed to making trend led interiors affordable and effortless.”
Heather Clark, head of retail at Pinterest UK, added: “Inspiration has a new home. Spoiler, it can be yours. We’re so excited to have inspired Primark’s new range with the trends on our platform – Cosy Cottage, Minamaluxe, and Dainty Decor.
“We’ve seen searches rise for pastel palettes, an understated luxury aesthetic and darling furnishings and with new ways to shop Primark’s trend-certified home range, it’s now even easier to bring this inspiration to life. We can’t wait to see these trends in your home this spring.”
Complimentary Collages masterclasses will be held in Primark stores UK-wide during March.