In the competitive world of online fashion, PrettyLittleThing is fighting for its life. At 6pm yesterday the Boohoo Group-owned company dropped its highly choreographed rebrand onto a curious public. Under the title of ‘A Legacy in Progress’ the company has ditched its recognisable bubblegum pink unicorn emblem branding in favour of a more sophisticated heritage-inspired … Continue reading Can Steven Bartlett and a rebrand save PrettyLittleThing?