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Why do you need a market analysis? Knowing what your audience appreciates and what it does not is one of many reasons. Understanding what user preferences are, measuring data, using target tools to win attention are useful strategies for any kind of business, both online and offline. Anyone who owns a company and wants to increase turnover must identify customer preferences to meet their expectations. To do so, they need secure and verified data from people who are already customers or prospects, in order to be able to offer the most accurate services possible to their online target audience.

However, making analyses of this type can be complicated from an economic and timing point of view. Processing data can take a lot of time and resources if the process is done with traditional offline methods. Precisely for this reason, there are sites such as Idsurvey that provide a professional software survey, with which questionnaires and tests can be created to quickly gain honest feedback. Online questionnaires, unlike telephone surveys, are more comfortable and less annoying for respondents. Why? Here are some of the reasons.

The advantages of online surveys

Online surveys are used to simplify the process of market analysis both for interviewer and interviewees. You can collect information about your target in a completely reliable way, investing less in resources and tools. With a survey you can access demographic data and information relating to your products and services, better defining the buyer personas that match your business. Here are the biggest benefits you can get from implementing surveys in your marketing strategy.

Reach a specific target

Identifying your audience is the first step to take in any marketing strategy, because in this way you can choose the right messages to communicate, in which format, and its graphic appeal – in order to make everything appealing to the audience you are targeting. For example, the messages and channels used for Generation Z should be different from those addressing Millennials.

Measure brand awareness

Through a survey you are able to measure the brand awareness of your company, in order to understand how it is perceived from the outside. Understanding the positioning you have on the market compared to competitors is essential to find a winning strategy. This way you can find your strengths and work on the weaknesses of your business.

Get information about your products and services

If you want to launch new products, you need to understand whether the target audience would like them or not. Launching a new product might be a good idea but also a very dangerous one. Knowing the preferences of the public before launching a new product on the market will save time and money. A company makes products to sell them to its public, so if they are not appreciated it makes no sense to continue working on them. Better to change course and propose something different.

How to create a market analysis survey

Via an online survey – but it must be done effectively to bring results. Honest answers and a loyal following are crucial to your investigation. Therefore, it is not enough to use a free tool and create a standard questionnaire. You have to customize the questions, create beautiful graphics, and communicate with the same tone of voice as ever with your target audience. Here are some tips for creating a survey useful for market analysis, whatever the goal.

Find the motivation

Why do you want to do a market analysis? What data do you want to obtain? If you don’t know why you’re taking the survey, you won’t be able to ask the right questions to get the information you need. Try to understand how a market analysis can benefit your business and how the answers can be useful.

Set your goal

Once you have identified the problem to be solved or the information you want to obtain, you need to focus on the goal. Do you want to launch a new product? Want to get feedback on customer service? Do you want to know if customers are satisfied with their purchases? You can get a lot of information with a survey, but it is important to understand what the ultimate goal is in order to create the perfect set of questions.

Set a time limit

Surveys cannot last forever; they must have a time limit. Choose a date on which to launch the survey and a maximum time in which you want to get the information you need. In this way it is possible to set realistic timelines, which have an impact on the amount of responses to be received and the work required by your researchers.

Use the right tools

The right tools can make a difference in a survey as well as in any other marketing and analysis tool. The more professional they are, the more successful they will be. This means that a free tool is often not enough if you want to do a precise job, choosing a specific type of survey in order to gain exact data. A software survey provides all the tools suitable for every need, in order to create different questionnaires to be used based on the occasion.