Dragons’ Den is back in business with a brand new series – and the heat is on.
An exciting new line-up of guest Dragons is ready to shake things up in the Den and put Britain’s boldest entrepreneurs to the ultimate test.
Cosmetic powerhouse Jenna Meek makes her fiery debut in this episode. The CEO and co-founder of REFY Beauty joins Peter Jones, Deborah Meaden, Steven Bartlett and Touker Suleyman as they grill a fresh wave of hopefuls ‘chasing the deal of a lifetime’.
Hatnspicy
First up will be Chloe Messer, the founder of Hatnspicy.
Messer’s brand, founded in 2022, transforms ‘preloved’ hats into huge headgear, with a focus on parties and festivals.
Claiming that 80% of the fabric it uses come from ‘dead stock’ – offcuts and hats that have been thrifted – accessories include a mini spice hat (£120), a statement spice bag (£295), a sporty spice cap (£275), a chunky fat scarf (£60) and a spicy cap (£45) and more.
Mosaic Journal
Next to pitch is charismatic Murad Huseynov – who hopes the Dragons can picture the profits in his business.
Also launched in 2022, Mosaic Journal transforms smartphone memories into cherished keepsakes. The subscription service prints your photos every month so you can put them in an old-school photo album which lasts for a year.
Subscriptions cost £9.99 per month, but a Dragons’ Den sale gives users a free month of photos, a 365-day album and free shipping for £29.99.
The Original Teff-ly
A plant-based drink powered by an east African super-crop rich in protein, fibre, iron and calcium is the brainchild of two Leeds-based business partners.
Karmen Gadi and Yosef Brhane want to bring Ethiopian teff – which has an earthy, nutty taste – to the plant-based milk market and take on the power of oat milk.
Launched recently, The Original Teff-ly is available in original, a barista version, Teff-ly vanilla and a chocolate option. The drinks cost £2.98.
Strike Back Self Defence
Former pharmacist Gulshen Bano is last to step into the ring with her women-only self-defence venture.
Strike Back is based in Birmingham and runs confidence-building self-defence courses and training for girls and women – taught by female instructors – from the age of ten.
Whole-day sessions are offered alongside a six-week programme that offers a variety of skills.
The startup aims to drastically reduce statistics on violence against women and girls.


