Vypr, which provides global brands with quick and actionable consumer insight to either help bring successful new products to market, has appointed Glenn Porter as chief commercial officer.

The Manchester-based business has quadrupled revenues since YFM Equity Partners invested in 2021 and supports major international brands in sectors including retail, food and drink, health and beauty, automotive, and professional services.

Porter joins Vypr to lead an ambitious phase of customer growth spanning the UK and international markets.

He brings extensive experience from previous roles as chief revenue officer at global digital identity and fraud solutions specialist, GBG, and chief commercial officer at consumer financial product and market intelligence firm, Defaqto.

Chris Williams, Vypr CEO, said: “We’ve experienced tremendous growth over the last three years, underpinned by the value we’ve demonstrated to some of the world’s largest businesses.

“It’s from this foundation I’m delighted to welcome Glenn. His experience scaling commercial operations in tech and data businesses globally sets us up perfectly for the next step of our growth journey.”

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Commenting on his appointment, Porter said: “It’s clear to me how highly engaged and focused on customer outcomes the Vypr team is.

“I’m excited by the company’s current investment in technology, including its adoption of AI, which will enable material value to new and existing clients.

“Our planned roadmap of expansion is driven by customer relationships and strong demand to bring the same fast, cost-effective consumer insight available in the UK, France and Germany to further international markets.”

Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective insight, underpinned by behavioural science.

Used by all stakeholders and teams contributing to every aspect of the product journey, our platform combines expert support with the latest research technologies to power faster and more precise product decision-making.

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