SaaS employee advocacy platform Vulse has announced plans to expand into the USA as part of a $1 million (£780,000) investment raise.
The Manchester-based startup, second on our MediaTech 50 ranking earlier this year, has quickly established market share in the global B2B employee advocacy market, enabling businesses to turn their workforce into a powerful network of brand ambassadors.
The platform’s unique content creation models and exclusive LinkedIn API integration make it easy for employees to share on-brand, personalised content, driving authentic engagement and enhancing a brand’s digital footprint.
The firm says the investment round has already gained significant interest from UK investors, having previously raised £250,000 of funding through SFC Capital and private investors.
Funds will be used to create new software engineering jobs, implement additional marketing campaigns and establish a dedicated base in the United States.
This year has been pivotal in the growth of the ‘next British unicorn’ having closed SEIS funding, adding Katie Gallagher OBE to their board and securing ISO 27001 certification.
Co-founder Annika Sanderson commented: “Expanding into the US marks a significant moment for Vulse.
“The investment will help us grow our team, enhance our marketing efforts, and establish a presence in one of the most active social media markets in the world.
“We’re excited to bring Vulse to businesses across the Atlantic, empowering their employees to amplify their voices and build stronger connections.”