VIOOH, a digital out of home (DOOH) supply-side platform for advertising, has launched a range of intelligent programmatic planning enhancements within its Trading Manager platform.
As OOH advertising continues to grow and briefs become more specific, the new map-based planning capabilities from VIOOH – star of our MarTech 50 ranking – provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and point of interest data to enrich targeting.
Powered by the VIOOH Intelligence Allocation Engine, the planning functionality adds smart decisioning to optimise custom deals.
It says these planning enhancements allow media owners to simply and quickly plan for multiple objectives across different datasets, targeting the right people, on the right screens, at the right time.
“We are constantly striving to elevate our product capabilities based on the needs of our clients, and the planning enhancements we now offer our VIOOH Intelligence customers is another leap towards creating the data-driven future of out of home trading,” said Jon Block, chief product officer at VIOOH.
“We’ve already seen how intuitive the planning functionality is for our first markets using the planning tool, and media owners are able to quickly plan for even the most targeted brief with ease.”