VIOOH, a premium global digital out of home advertising supply-side platform, has announced a new nationwide programmatic media owner partnership in the United States.
The firm – second on our MarTech 50 ranking this year – is collaborating with Intersection, an out-of-home media and technology company with audiences across top US cities.
Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, adjacent to some of the largest retail brands, shopping districts, Fortune 500 companies, and key transit hubs – highly visibly to pedestrians and traffic alike.
Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH’s real-time Trading Manager platform.
“This partnership is a great addition to our existing programmatic DOOH offering across the US,” said VIOOH CEO Jean-Christophe Conti.
“We’re always looking for new ways to unlock commercial opportunities for advertisers. Intersection has a wide range of digital screens across major US cities and we’re incredibly pleased to partner with this industry leader.
“We hope advertisers, both those within the US as well as new overseas buyers looking to better target American audiences, will maximise this new partnership and the opportunities it brings.”
Chris Grosso, CEO at Intersection, added: “We’re pleased to partner with VIOOH to bring prDOOH to more buyers across the US and globally.
“Our media is located in well-travelled locations and can connect brands with the right audience.
“The integration with VIOOH will bring even more opportunities for brands to engage with diverse audiences, and buy and measure out-of-home media in the same way as online, mobile, and other digital media.”
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