What Media, a creative video content agency, has signed a ‘landmark’ partnership agreement with leading Scandinavian influencer technology company Inzpire.
Under the terms of the agreement the Manchester-headquartered data-driven video tech agency, will represent Inzpire in the UK and offer their solutions to Inzpire and their network in Scandinavia and across the EU.
What Media chairman Chris Bromage and Inzpire co-founder and CEO Mats Lyngstad announced their partnership in a joint statement.
Bromage said: “The Inzpire platform provides access to first party data and allows us to offer our clients precise, targeted and measurable campaigns to a level way beyond any other influencer marketing service providers in the market.
“This, aligned with our continued growth in the EU market and the opening of our new office in Portugal, makes this the right partnership at the right time and we are looking forward to a mutually beneficial and fruitful partnership with Mats, chairman Jon Myers and the rest of the Inzpire team.”
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Explaining the importance of the deal he said: “There’s huge demand for video content but we believe the future of sales and marketing campaigns will be in marrying up of creative video content and real data. A video is only as good as the viewers who watch it.
“We have to be able to justify the spend to our clients and the data that the Inzpire platform provides, allows for this. We can match the best influencers to the most relevant brand before we even start the campaign.
“Nothing is left to chance with over 21,000 global influencers on the platform. This is a landmark deal for What Media which will take us to the next level of our growth.”
Inzpire employs 36 staff across four offices in Norway, Sweden, Latvia and London.
CEO Mats Lyngstad said: “What Media’s focus on creative video content aligns with our mission to help brands create impactful and human content in collaboration with content creators.
“We’re excited to work alongside Chris and the team in the UK and Portugal to help more brands succeed with their influencer marketing strategies.”
Earlier this year a video produced by What Media was screened at the International Society for the Performing Arts (ISPA) Congress in New York to showcase Manchester.
Other clients include Cottages.com, Uber and New York-based Capelli Sport.