Manchester-based video content specialist What Media is celebrating winning a trio of new tech clients.

The company has started 2023 by winning contracts to supply video content for North West-based Lunio, which has developed a technology platform to prevent ad click fraud, and London-based Web3 specialist Roster.

It follows a contract win at the end of 2022 to deliver a global launch video for Manchester-based Intergalactic Gaming, which has produced a play-and-earn eSports tournament platform.

What Media’s managing director Chris Townsend said: “After a successful 2022, it represents a really good start to the new year.

“Lunio, Roster and Intergalactic Gaming are three very different clients but they all recognise the fact that video is the perfect way for companies to communicate to help them stand out in a congested marketplace.

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“The attention span of consumers is becoming less and less so you have to communicate much quicker and video allows that.  Our video content is linked to data analytics so we can demonstrate how it’s hitting the client’s target audience.”

Josh Robson, CEO of Intergalactic Gaming, said: “I was blown away by the work that What Media produced over the last six months. We’ve elevated our brand so it’s ready for mass media consumption. We’ve rebuilt the platform, introduced a whole host of new functionalities that enhance and gamify the IG Galaxy experience and What Media have captured this perfectly in 60 seconds.” 

Earlier this month a video produced by What Media was screened at the International Society for the Performing Arts (ISPA) Congress in New York to showcase Manchester.

Other clients include, Uber and New York-based Capelli Sport.

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MD Chris Townsend added: “We’re proud to be based in Manchester and winning work around the world.”