An outdoor fitness platform based in London has been acquired by American company CENTRED Wellness.
BUA FIT connects fitness professionals to consumers with social technology and marketing support. It claims to reduce the time, risk and cost to start or scale a fitness business as the professionals do not have to pay rent or expensive subscriptions.
People can find, book and pay into a wide variety of classes in one place under no contract – from HIIT to yoga, boxing, bodyweight bootcamps, meditation, barre, trampolining and Pilates.
The deal, which values the combined entity at $25 million, will see BUA’s platform offered to Fortune 500 corporate wellness programs globally.
BUA clients include Meta (UK) and Starbucks Corporate office (UK) and will mirror these offerings to CENTRED’s entire global platform and partners.
BUA CEO and founder David Stapleton will join the CENTRED board of directors.
“BUA’s success in the UK will be mirrored in the US over the coming weeks,” said Brian Chappon, CEO of CENTRED. “David has executed brilliantly and built an incredible product to support supply and demand connections in the industry.
“I am thrilled to have David join our team and BUA is going to add tremendous value to our investors and our clients through the CENTRED user experience.”
The BUA marketplace launched in London in 2019 and is supported by Google Startups and Healthtransfomers with Startup Health. The platform has surpassed 14,000 bookings and supports brands like Meta, Starbucks, Mubadala Capital, Dishoom and Sport England.
“Brian and I believe having our companies coming together is the future of the wellness and fitness industry and we wanted to move quickly on it. This strategic acquisition makes us a powerhouse team,” said Stapleton.