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The iGaming and sports betting landscape has never been larger or more competitive. Barriers to entry have fallen dramatically, while emerging markets have opened doors to cutting-edge technology, innovative products, and world-class marketing talent. With the US market opening in recent years and regions such as LATAM, South America, and parts of Africa maturing, the combined sports betting and online gambling industry is now estimated to be worth over US $200 billion.

But the challenge is clear: how do you cut through the noise in an increasingly crowded market? How will you reach and retain customers? And how do you ensure compliance while scaling profitably? The hard truth is that many iGaming and sportsbook start-ups fail within one to five years because of difficulties in monetisation, regulatory complications, or an inability to stand out.

That’s where specialist iGaming marketing agencies come in. They help both start-ups and established brands navigate the complex industry, build growth strategies, and accelerate customer acquisition.Below are five of the leading iGaming marketing agencies making a serious impact today:

TBD.Media

Founded in 2021, TBD.Media is a dedicated iGaming digital marketing agency offering a broad suite of services. Its founders and senior team members have deep sector experience—many previously worked either inside major betting operators or on the agency side of large-scale gaming projects. With team members boasting over two decades of expertise, TBD.Media has become a trusted partner for operators across the U.K., Australia, and the Americas. Their distributed, remote-first workforce allows them to deliver fast-turnaround campaigns worldwide.

TBD.Media Pros:

  • Affiliate Management Expertise – A seasoned affiliate team acts as an extension of in-house marketing departments, handling outreach, strategy, platform management, negotiations, monthly reporting, and even affiliate terms & conditions consulting.
  • Paid Media Mastery – From pay-per-click campaigns to programmatic display and video advertising, TBD.Media excels at data-driven media buying. Their in-house DSP also enables large-scale brand plays such as digital out-of-home (DOOH), connected TV, and programmatic audio campaigns.
  • Content & SEO Strength – With in-house SEO specialists and a broad network of writers, they provide everything from technical SEO audits and on-page optimisation to off-site link building. They regularly produce sports previews, casino reviews, blog posts, FAQs, and more.
  • Global Reach – Operating across multiple time zones, they deliver rapid response times and efficient campaign execution.
  • Unmatched iGaming Knowledge – Their consulting services extend beyond execution, offering strategic advice for new operators entering the market and avoiding common pitfalls.

TBD.Media Cons:

  • Limited Web Development – They don’t typically build full-scale websites. While they can create landing pages and banners, larger development projects are usually referred to partners.
  • CRM Not a Core Service – TBD.Media does not directly manage CRM, but they collaborate with trusted providers to build targeted audiences and execute tailored creative.

Samba Digital

Samba Digital, launched in the US in 2018, specialises in social media growth and influencer-led marketing, with a strong emphasis on sports and iGaming. They bring deep experience in regulated and emerging markets, particularly in Latin America, including Brazil and Colombia. Samba Digital stands out for integrating influencer-driven storytelling with sponsorship activations and leveraging real-time data analytics.

Samba Digital Pros:

  • Emerging Market Expertise – Strong presence across South America, making them a go-to agency for iGaming and sports betting brands targeting LATAM.
  • Influencer & Event Activation – Known for creative live sports activations and influencer-based campaigns that amplify brand reach.

Samba Digital Cons:

  • Not iGaming-Only – Their broader client base spans multiple industries, which may make them feel less like a pure iGaming specialist.
  • Regional Concentration – Their strongest footprint is in LATAM and North America, with only a limited presence in European markets.

Grace Media

Grace Media delivers fully managed white-label casino and bingo platforms with end-to-end operational support. They handle CRM, compliance, payments, fraud protection, and player operations across regulated jurisdictions such as the UK and Gibraltar. Through service agreements, they also manage branding, compliance, technical operations, and retention for well-known UK-facing bingo and casino brands such as O’Reels, Hot Streak, and SlottySlots.

Grace Media Pros:

  • Turnkey White-Label Solutions – Ideal for operators seeking an all-in-one platform covering CRM, payments, and fraud operations.
  • Experienced Leadership – Their senior team has extensive iGaming industry knowledge.

Grace Media Cons:

  • UK-Centric – Their expertise and regulatory focus are largely confined to the UK, with limited international reach.
  • No Customer Acquisition Services – They don’t provide affiliate management or direct marketing services.

LRI Media

Based in Adelaide, LRI Media is best known as a digital acquisition and retention agency. Though widely recognised for its affiliate network and customer acquisition capabilities, the company also offers retention-focused CRM services such as SMS and email marketing to generate recurring revenue for operators.

LRI Media Pros:

  • Strong Affiliate Network – Excellent for operators looking to scale rapidly through CPA or revenue-share agreements using LRI’s extensive affiliate channels.
  • Retention Expertise – Their CRM solutions let operators outsource SMS and email marketing for ongoing player engagement.

LRI Media Cons:

  • Primarily Australian Market – Their affiliate-driven model may not easily translate to other jurisdictions with different regulatory frameworks.
  • Limited Paid Media Services – They don’t offer programmatic buying, media planning, or affiliate management consultancy.

Optimove

While technically more of a SaaS platform than a traditional agency, Optimove has earned a prominent place in the iGaming ecosystem. Many operators rely on its self-service CRM and digital experience platform to power customer retention and personalisation strategies. With offices in Israel, the UK, the US, and South America, Optimove has become a key technology partner for major betting and casino brands.

Optimove Pros:

  • Purpose-Built for iGaming – Their platform is designed specifically to meet the needs of sports betting and online gambling operators.
  • Global Presence – With teams across multiple continents, Optimove supports clients worldwide.

Optimove Cons:

  • Narrow Service Scope – They don’t provide paid media, affiliate management, creative production, SEO, or CRO services—Optimove focuses purely on CRM and retention.
  • Technical Requirements – Best suited to operators with strong in-house technical teams capable of leveraging the platform’s full capabilities.