eCommerce solutions provider THG Ingenuity has launched its retail media network, partnering with retail media platform Zitcha.
Australia-based Zitcha is an adaptive, unified platform looking to help retailers build and scale their unique retail media networks.
THG Beauty Media is set to be the first adopter of the technology, connecting beauty brands with more than 10m wellness and beauty customers.
The move comes as retail media spend in the UK is set to surpass £1bn in 2025, driven by the increasing desire from brands for accurate, privacy-compliant consumer data combined with measurable outcomes.
The Manchester-headquartered firm is now evolving its technology, data, insight and workflow capabilities as it builds on its existing retail offering.
By partnering with Zitcha, THG Ingenuity and THG Beauty Media says it can provide the ultimate customer experience to brands.
“We’re incredibly proud of our retail media offering as we move to the next stage of its evolution with THG Ingenuity and Zitcha,” said Tom Mills-Webb, chief commercial officer, THG Beauty.
“Over the past year, we’ve onboarded multiple partners and increased investment in our marketing services to revolutionise our proposition.
“We’re excited to see the evolution of THG Beauty Media over the next 12 months as we continue to grow and enhance our offering, providing better ROAS for our partners.”
Troy Townsend, CEO & co-founder of Zitcha, added: “This partnership is a perfect example of what retail media should look like – customer-first, tech-enabled, and results-driven.
“THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift.
“Our team is passionate about delivering more than just tech – we’re here to help businesses like THG Ingenuity and retailers like THG Beauty unlock the full potential of their media networks and build lasting value for their brand partners.”