THG Ingenuity has announced a major collaboration with Google Cloud that will bring advanced AI and data analytics to its global commerce and fulfilment platform.
The Manchester-based firm says the move is set to redefine the scale, innovation and future growth of its division.
The partnership will see the company integrate Google Cloud’s Vertex AI platform and Gemini models to build next-generation, AI-enabled ecommerce services.
These will include predictive demand planning, hyper-personalised product recommendations, intelligent storefronts and automated fulfilment systems – helping brands unlock new revenue streams and deliver more efficient, personalised shopping experiences worldwide.
As part of the collaboration, THG Ingenuity will also migrate its ecommerce and fulfilment infrastructure to Google Cloud.
The companies will jointly pursue a go-to-market strategy, with the firm’s solutions available on the Google Cloud Marketplace, targeting brands across Europe and the US.
THG Studios will also use Google’s Veo and Imagen AI models to create high-impact visual assets.
“This landmark collaboration with Google Cloud is a transformative moment for THG Ingenuity,” said Alistair Crane, chairman of THG Ingenuity.
“Together, we are not only reimagining digital commerce through innovation, but also ensuring that customers have the products, tools and fulfilment solutions to drive their businesses forward.
“This is about shared growth, shared innovation, and a shared commitment to shaping the future of commerce.”
Maureen Costello, vice president for the UK, Ireland and Sub-Saharan Africa at Google Cloud, added: “THG Ingenuity is at the forefront of revolutionising digital commerce and we are proud to collaborate with them.
“By combining Google Cloud’s AI and data expertise with THG Ingenuity’s global commerce and fulfilment capabilities, we are enabling brands to modernise, innovate, and create exceptional customer experiences at scale.
“This collaboration sets the stage for long-term impact across industries.”