RetailDeals

France-based events services firm Weezevent has acquired UK firm Kaboodle and Dutch company Weeztix.

Weezevent, an independent event technology provider, has served over 500,000 event organisers and processed more than 150m tickets across 30 countries.

Kaboodle offers a dynamic and versatile solution to clients wanting a flexible event, group or ticket focused system, incorporating travel and accommodation.

It says that integrating Manchester-based Kaboodle and Netherlands-based Weeztix will enhance its capabilities in self-service and customised ticketing, cashless payments, access control, accreditation and staff management. 

The company has 260 team members across Europe and Canada, including 65 in the UK and 40 in the Netherlands.

Kaboodle and Weeztix will retain operational autonomy, ensuring continuity for their clients while benefiting from expanded resources.

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“We’ve built a model where event promoters fully own their business, data, and fan experiences,” said Pierre-Henri Deballon, CEO of Weezevent. 

“Our mission is to provide the best tools and solutions to achieve this, and welcoming Kaboodle and Weeztix marks a turning point in that journey.”

Gareth Cooper, founder and chairman of Kaboodle, commented: “We’re delighted to partner with Weezevent for Kaboodle’s next chapter.

“After growing from a startup to a business transacting millions of tickets, we can now offer clients a much broader service, from cashless to access control, to help them increase their sales and revenue per attendee.”

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