Flight Story, the digital marketing and communications company co-founded by Dragons’ Den star Steven Bartlett and Oliver Yonchev, has launched an industry-first artificial intelligence audit.

The ‘AI Audit’ will guide companies to becoming AI-enabled, allowing them to capitalise on the everchanging opportunities AI presents for their business.

Bartlett said: “Ensuring an ethical and responsible implementation of artificial intelligence is up to us as a human collective.

“This is the primary reason why we are launching an AI Audit at Flight Story. With many businesses experiencing AI-FOMO, struggling to understand where AI might be best placed within their organisation and how to put the tech to good use, we are now offering a new opportunity for companies.

“We wanted to create a service that would convey expert advice and guidance to the businesses that choose to stay at the forefront of what is possible every single day – the big businesses of tomorrow.”

Mo Gawdat, chief AI officer of Flight Story, said: “Across the Flight Story business we have been working hard to create what will be an industry-first AI audit.

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“We have a simple goal to access, educate and then counsel companies through this very complex realm.

“When more companies are empowered to make informed and ethical decisions, we all take a step closer towards a prosperous, safer and brighter future.

“The huge opportunity that AI presents to businesses today, if harnessed properly, is thrilling, and so I look forward to supporting as many organisations through this revolution as possible.”

The audit will span from an half-day introductory package to a full, month-long audit which will see Flight Story work with businesses to analyse current processes.

Co-founder Oliver Yonchev added: “This AI Audit not only aims to help companies take advantage of the huge opportunity in front of us, but ensure it’s done the right way, responsibly, ethically and safely.

“Mo has decades of experience at the forefront of innovation, and having his guidance to inform our programs excites all of us.

“We’ve piloted this program with some of our existing clients, and it’s mind-blowing what we can all achieve together in a short space of time.”

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