RevvedUp, a SaaS platform transforming prospect engagement through AI and automation, has raised £850,000 in a pre-seed funding round.
Co-Founded by Mark Walker and Mitch Nick, RevvedUp’s platform enables revenue teams in B2B SaaS companies to create account-based marketing campaigns for every prospect, helping them increase engagement with their whole market.
With just 3% of buyers in-market at any given time, finding ways to connect with the other 97% is a massive challenge. London-based RevvedUp’s approach focuses on sharing insights and education that matches every stage of the buying journey.
The funding was led by Salica Investments, with participation from Tanzanite Capital and angels.
Walker has had a 17-year career leading commercial teams, including previous leadership positions at scaleups Eventbrite, Attest, Pion (formerly Student Beans) and native.
Nick started his career implementing complex customer relationship management (CRM) programmes for Deloitte, before teaching himself to code and supporting over a dozen businesses to launch their products to market.
“We are excited to support RevvedUp as they build a unique solution to a complex problem in a very large market,” said Tom Bradley, partner at Salica. “Their approach to using AI and content will transform how businesses can approach their go-to-market and help unlock $ billions of untapped revenue for clients.”
The product works by automating and applying AI to do deep, customised account and prospect research, using those unique insights to create highly relevant and impactful content by bringing in the best resources and hooks to match the needs of the buyer.
The content can then be shared seamlessly with the existing distribution channels teams use such as emails, LinkedIn and landing pages.
The funds will be used to further develop the platform and expand the team.
CEO Walker added: “This funding will allow us to accelerate product development and push the boundaries of what businesses can achieve by scaling ABM to everyone in their market.
“We’re excited for this opportunity and looking forward to delivering even more value to our clients as we help them create and share content that clicks.”
Since its launch earlier this year, RevvedUp has secured over a dozen clients.