Retail disrupter Mercaux has secured £1.3 million in new debt financing from Flashpoint Venture Debt.
The London firm helps transform retail stores from simple point of sale, into multi-purpose centres that deliver a personalised in-store customer experience and omnichannel sales, as well as serve as customer acquisition and remote selling channels.
It achieves this by deploying built-for-purpose modular in-store digital platform that connects stores to eCommerce and other systems, such as OMS, PIM and CRM.
The company’s in-store solutions are operated by store associates, or self-served by customers, and also reveal a rich pool of in-store customer behaviour data that can be leveraged in other channels.
Mercaux’s clients include Stadium Goods, Dufry, Holland & Barrett and TENDAM (formerly the Cortifiel Group), operating in more than 1,000 stores across the world.
Founder and CEO Olga Kotsur said: “What Shopify is for eCommerce, Mercaux is for physical stores.
“The pandemic-led increase in exposure to the benefits of digital shopping naturally resulted in the need to re-think the role of the stores and reposition them as a complementary, rather than competing channel to online.
“The subsequent increase in demand for retailers to digitise the store has resulted in high levels of interest towards the space, in a very short period of time.”