Juventus have launched a cryptocurrency token as they look to increase their global fanbase.
The Italian giants claim to have a fanbase of 340 million and a social media following of 60m people.
Juve said the Juventus Official Fan Token will in particular bring millions of fans that are based outside Europe closer to the ‘real fan experience’.
The tradeable Fan Token will allow fans across the world to engage through a mobile voting and polling platform, through which the club will ballot its fans, allowing the supporters’ voices to be heard.
Juventus’ fans will have the chance to purchase Tokens through an innovative scheme known as a Fan Token Offering and Socios.com aim to release the Fan Token as early as the first quarter of 2019
Giorgio Ricci, co-chief revenue officer and head of global partnerships and corporate revenues at Juventus, said: “Juventus is glad to welcome Socios.com to our partners. At the club we are always very careful and pro-active towards innovation and new technologies.
“Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”
Alexandre Dreyfus, CEO & founder of Socios.com, said: “As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer.
“Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years.
“We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
The Juventus Official Fan Token will only be available through Socios.com, and will be tradeable against the platform’s native token, $CHZ.