SaaS company Salesfire has appointed David Pinches as non-executive chairman to provide strategic guidance and support following a £3.05 million investment in October. 

Following a career as a senior executive at technology companies such as Sage PLC, IRIS Software, FinancialForce & Causeway Technologies, Pinches will look to continue Salesfire’s expansion over the next three years. 

Founded in 2017, the company grew by 40% in the last year alone. 

Salesfire was born from the need to communicate additional information to customers during their online shopping experience. Its product offering enables eCommerce retailers to grow their conversion rates online with their intuitive tech solution.

“Appointing David as our chairman has aligned well with Salesfire’s growth plans,” said CEO Rich Himsworth. “His background in B2B and SaaS will help provide our team with strategy and advice when growing out the product, partnership offerings and marketing campaigns.”

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Pinches was introduced to the business by Mercia following a £2m investment from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund (NPIF), as part of an overall £3.05m funding round.

Pinches added: “I plan both to operate at board level and with the operational team to guide Salesfire’s go-to-market strategy. I’m looking forward to actively participating in the next chapter of our growth and seeing just how far we can scale.”

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