BusinessCloud can reveal its InsurTech 50 innovation ranking for 2021. 

Readers of the online technology publication and an independent judging panel have together decided the 50 companies blazing a technology trail in the insurance industry.

The InsurTech 50 celebrates businesses of all sizes creating original tech for insurance advice, products and claims.

Honcho, a Durham-based reverse insurance auction site where insurers bid for your custom, tops the ranking.

By redefining insurance distribution, Honcho helps consumers to discover the insurance protection that is right for them – and then to get that at the best possible price.

In second spot is Leicester-headquartered DeadHappy, a digital pay-as-you-go life insurance provider.

DeadHappy’s mission is to ‘change attitudes to death’  by encouraging people to think, talk about and plan for the lives of their family after they have died.

Islington-based, a developer of contextual AI – including natural language processing – for insurance claims was third ahead of Cuvva (Hackney) and Uinsure.

Manchester-based Uinsure – which aims to remove the complexity from general insurance – offers its solutions largely via mortgage advisers and insurance specialists, and specialises in home, landlords, non-standard and commercial insurance.

The ranking in full:

InsurTech 50 – UK’s most innovative insurance technology creators for 2021

BusinessCloud called on its readers to vote for companies from the 73-strong shortlist and saw around 700 votes pour in.   

A combination of these votes and choices from an independent judging panel determined the top 50. 

Our FinTech 50 and RegTech 50 rankings were decided alongside the InsurTech 50 and celebrate businesses creating tech for the finance industry and compliance respectively.

The judging panel for the rankings was comprised of:  

  • Victoria Roberts, director of Fintech Delivery Panel and Insurtech Board, Tech Nation
  • Gavin Brown, senior lecturer in financial technology, University of Liverpool
  • Dawn Dunn, cluster manager for FinTech/data, Dynamo
  • Julian Wells, director, Whitecap Consulting
  • Jonathan Symcox, editor, BusinessCloud