Rehegoo Music Group, a global music service provider, has launched a digital streaming service for businesses and content creators.
It features music produced by its own team of in-house musicians and undiscovered global artists.
Rehegoo’s new streaming platform and app is designed for businesses that play music in their physical spaces – including gyms, spas, hospitality, retail and public sector buildings – and features a library of curated mood-based playlists and personalised recommendations based on a user’s music preferences.
It aims to take the hassle out of music licensing for businesses through a simple annual subscription that provides regularly refreshed, royalty-free music to help engage and entertain their audiences, increase sales and solve the legal complexities surrounding illegal music streaming – and support the next generation of independent talent in getting their music heard.
According to a recent survey conducted by Rehegoo, 81% of UK local retail owners say they are aware of licensing fees that are required to play music on site but just 31% of those aware say they are currently using a business streaming account.
A separate global survey conducted by Statista showed that just 17% of small business owners had a business streaming licence for use on their premises, with 83% not adhering to copyright laws and illegally streaming music via a personal service in their shops instead.
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Meanwhile Rehegoo’s new eCommerce platform has been designed to serve the creative industries – from TikTok influencers and YouTubers to producers working in the film, advertising and marketing industries.
“Our new streaming services are designed to take the hassle out of music licensing for businesses and creators while providing a platform for the next generation of music talent to get their music heard by a global audience,” said Marco Rinaldo, founder and CEO, Rehegoo.
“We want to provide businesses with a simple solution to using music freely in their space – to create the right mood, bring their brand to life and drive results. We also want to challenge the traditional, and often unfair, processes within the music streaming industry by putting artists first, helping them build their profiles and ensuring they get paid fairly for their work.
“It means that whether you’re an artist, business, brand, or creator, we can all focus on the thing that matters the most: the music.”
Rehegoo is currently working with global brands including Timberland, New Balance and jewellers Damiani to provide in store music solutions for their retail destinations and count Venice Airport, International Rome Film Fest and I Love LEGO as recent experiential partners ahead of the UK launch.