A MarTech company which acquired Social Chain last year saw a 23% increase in revenues to a record £35 million.
Brave Bison hailed new client wins following the third consecutive year of growth since brothers Oliver and Theo Green took over the company in 2020.
Listed in London and debt-free, Brave Bison secured contracts with Pinterest, Purina, John Lewis Partnership, Holland & Barrett, Patreon, Warner Bros., Aer Lingus, Markel Group, Asda, Team GB, Winparts, Fiskars and Molson Coors in 2023.
Its latest product, Scribe, uses generative AI to create content for SEO, and is said to be already driving triple-digit increases in ROI for some of Brave Bison’s biggest clients.
Social Chain, the agency founded by Dragons’ Den entrepreneur Steven Bartlett and Dominic McGregor of Fearless Adventures, was acquired for £17m earlier in the year. It boasts a number of global clients including TikTok, KFC, Jameson and Beats.
Brave Bison has seen its cash reserves swell to £7m. It has earmarked this cash for investment into its artificial intelligence strategy to fuel further growth, as well as complementary acquisitions.
“At Brave Bison, we’re committed to leveraging the rapidly accelerating world of AI to win for our clients, and we’re delighted to announce record revenue and new business in 2023,” said Oliver Green, chairman.
“We’re continuing to invest going forward and are on the lookout to acquire new capabilities that will advance our ambition to become the leading digital media, marketing, and technology company for the AI age.”