Fashion search and recommendation platform Hey Savi has secured £2.2 million in investment.
The London company is only the second all-female founded UK technology startup to raise more than £2m at the pre-seed stage.
Using artificial intelligence alongside its customer and fashion data, Hey Savi aims to reshape the way fashion lovers search and shop online, delivering a personalised solution for customers to find and buy their perfect outfit.
Founders Victoria Peppiatt, Angela Vinci and Sarah Daniel bring a wealth of experience across their combined portfolio, boasting an impressive record of starting, building, scaling and exiting high-growth businesses.
Peppiatt is a second-time tech founder, investor and non-executive director, having exited her previous startup, Phrasee, in 2022.
In previous executive roles, Vinci has developed world-leading consumer products for some of the largest global fashion, retail, and technology brands including Farfetch, Gap, Sephora, Vinted and Apple.
Daniel, ex-global CEO of Prominate, brings extensive experience of successfully scaling fast-growth profitable businesses across international markets.
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Over 10,000 fashion searches are made every minute in the UK alone, yet search functionality for online shopping has not changed since the internet began.
“The challenge consumers face today is that search engines will always prioritise their business models of paid-for advertising rather than delivering relevant results,” said chief product and technology officer Vinci.
“The search experience is outdated and not fit for today’s fast-paced fashion environment. We are creating an experience customers will love and that will give them confidence in their choices.
“Hey Savi’s unique platform is built by an industry leading, fully female product team, and is perfectly timed to reignite the way customers engage with retailers online, unlocking millions in new revenue.”
Co-CEO Daniel added: “As a leadership team, our combined experience is incredibly compelling.
“As we build the company from the ground up – our ethos to deliver a ‘people-first’ culture, along with product excellence, will stand us apart from closest competitors in this space and will be the engine to drive our business in the UK and globally.”
Co-CEO Peppiatt said: “The response to our raise has been phenomenal. The huge support we’ve received from high profile investors, including well respected angels from Boardwave, Founders Capital and the WITSEND community, has both validated the potential of our product and reaffirmed the market opportunity.
“On top of which, we are incredibly proud of the fact that 54% of our investors are female.”