PR agency Roland Dransfield has appointed Carolyn Lewis as online reputation manager to bolster its digital team.
Lewis joins from Sofology, where she spent nearly 18 months managing the sofa brand’s online reputation and content marketing wing.
She has more than a decade of PR, marketing communications and brand reputation management experience, having also worked for Hotter Shoes, Travel Counsellors and JD Sports Fashion Plc.
Damian Leonard also joins as content creative, having championed the marketing communications activity at software development company Mobica followed by a lead content and copywriting role at Sofology.
The firm’s head of media Alex Bell will take part in a following roundtable of experts.
“To have been able to recruit Carolyn and Damian to Roland Dransfield… shows how integrated and diverse an agency Roland Dransfield has become,” said Caroline Aspinall, associate director at Roland Dransfield.
“As we continue to expand our business portfolio and win new clients, hiring new talent and focusing on our current employees’ personal development is essential.
“Online reputation is crucial to the success of any integrated campaign and we are delighted to welcome Carolyn to Roland Dransfield to share her expertise in this field with our clients.
“I have worked with Carolyn before and was always impressed by her natural talent, enthusiasm and knowledge of all things digital and online.”
Lewis said: “I’m delighted to join the team at Roland Dransfield as online reputation manager.
“It’s a huge testament to the forward-thinking nature of the agency to recognise that this area of digital marketing is essential to the perception and sentiment towards their client’s brands.
“In a world where consumers, partners or employees can talk positively or negatively about your brand at any one time, and on any online channel they choose, it feels absolutely right to address this with proactive resources and be ready to respond with a carefully considered strategy.
“I look forward to using my experience and expertise to support Roland Dransfield’s clients with their online reputation management.”