A Paris-headquartered AdTech company has raised €13 million (£10.8m) in Series B funding to expand in the UK.
Happydemics provides its brand metrics and ad performance measurement tools to clients including The Trade Desk, ITV, Adform, GroupM and Warner Bros.
Its AI-driven solutions contain predictive capabilities and include database comparison of over 25,000 criteria across all media including, OOH, DOOH, connected TV, audio, in-game and display.
So far it has enabled 2,000 advertisers to analyse the performance of their campaigns across 60 countries.
Happydemics says the funding round, led by Wille Finance and Adelie Capital, will also extend its leadership in the USA and across Europe.
“At Happydemics, we understand the need for precise, actionable insights to optimise campaigns and prove their effectiveness,” said founder Tarek Ouagguini.
“Our brand lift technology delivers exactly that. With this new funding and the best team to tackle the industry’s demands for scalability, immediacy, and cross-channel measurement, we’re ready to set the global standard in ad performance – even for giants like the GAFAM who rely on trusted third parties.”
Cyril Petit, investment director, Wille Finance, added: “We are thrilled to join the Happydemics journey alongside Adelie, contributing to this pivotal phase of the company’s growth.
“Happydemics stands out through the efficiency, agility, and simplicity of its innovative solutions. By simplifying real-time Brand lift measurement, the company provides a strategic edge to key industry players.”