Autonomous vehicle software giant Oxa has announced plans to use NVIDIA’s Cosmos Predict tool to access a $2tn market opportunity.
Physical AI is unlocking a new era: Industrial Mobility Automation (IMA) – automating the billions of mobility tasks that businesses perform daily.
IMA is the automation of repetitive driving tasks by work vehicles, such as fixed-route shared passenger transportation and airport ground transportation.
These tasks are prime candidates for automation. Therefore, the Oxford-based firm is using NVIDIA’s Cosmos World Foundation Models (WFMs), including newly-announced Cosmos Predict models, to enhance its own training tools.
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Through its collaboration with NVIDIA, Oxa says it will be able to generate large quantities of diverse and realistic synthetic data, expediting the training and validation of its software while significantly accelerating the development and deployment of self-driving solutions.
The firm was founded in 2014 and is a spinout from Oxford University’s Oxford Robotics Institute – the first group to deploy an autonomous car on UK roads.
“By collaborating with NVIDIA and harnessing its latest technologies, we are accelerating our ability to deliver safe, reliable and efficient autonomous solutions to customers today, addressing critical challenges such as driver shortages and productivity gaps,” said Gavin Jackson, CEO at Oxa.
“The use of Cosmos for synthetic data generation combined with our own technologies will be instrumental in achieving our goals and unlocking the $2 trillion Industrial Mobility Automation market.”
The news comes as Nvidia CEO and co-founder, Jensen Huang, told the Financial Times that it will procure “probably half a trillion dollars worth of electronics in total” in the next four years.