AdTech Ogury has appointed Nicolas Bidon as CEO, effective from 1st December.
He will replace Geoffroy Martin, who was appointed to the role in 2023.
With over two decades of international experience, Bidon will oversee its global operations and advance its end-to-end, cross-channel advertising platform.
He most recently served as global CEO of GroupM Nexus (part of WPP), a network of more than 11,000 digital experts. He joined WPP in 2012 as managing director of Xaxis UK, later becoming global CEO of plista.
In 2017, he was promoted to global CEO of Xaxis, overseeing its reinvention as an outcome media company powered by proprietary AI technology and ushering a new era of significant growth and expansion across 47 markets.
Prior to his time at WPP, Bidon held senior positions at Yahoo and various enterprise software startups, such as Microstrategy and Watchfire, the latter acquired by IBM.
“With major disruptions everywhere you look, the advertising ecosystem stands at a crossroads and is poised for reinvention,” said Bidon, who is based in London.
“Ogury’s unique blend of data, powerful technology, and innovative culture position it perfectly to turn this complexity into a competitive advantage for its clients.
“I’m honoured to lead such a talented global team and to partner with Jean Canzoneri and the board to accelerate Ogury’s next phase of growth.”
Canzoneri, co-founder and chairman of Ogury, commented: “Ogury’s differentiation stems from multiple strengths, from our proprietary, persona-based data model to our fully integrated, cross-channel platform.
“Together, they enable advertisers to transform complex consumer behaviours into actionable intelligence at scale. Nicolas’s extensive global experience and proven ability to expand fast-growing adtech companies make him the ideal leader to further elevate Ogury’s impact across the industry.”
Earlier this year, Ogury launched Ogury One, a unified advertising platform that connects audience insight, media planning and omnichannel activation.
Through AI-powered integrations with agencies’ preferred platforms and tools, Ogury One enables advertisers to translate their audience data into scalable personas activated across in-app, web, mobile, and CTV environments.