UNiDAYS, a global student affinity network with more than 20 million members worldwide, has acquired Student Identify, the dominant Indian digital student verification provider.

UNiDAYS works with 800 global brands to promote their products and services to students. Its members have spent more than $5 billion through the UNiDAYS marketplace since 2018.

It says the deal will provide it with the tools and local market insight to boost its presence among India’s fast-growing student population.

UNiDAYS launched in India last year and predicts it will have 2.5m Gen Z members in the country by the end of the 2022/23 financial year. India has a population of 201m 17-24-year-olds, of whom 34.3m are university students.

Launched in 2019, Mumbai-based Student Identify is an automated digital verification technology built to address the specific challenges of the India market. Its technology will be integrated with that of UNiDAYS.

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“Integrating Student Identify’s verification capabilities with our own proprietary technology will enhance our global verification solution, meeting the specific needs of the fast-growing India market and delivering a better verification experience for members and brands,” said Josh Rathour, founder and CEO of UNiDAYS.

“Having them on board will help drive the UNiDAYS offering in India to new levels.”

UNiDAYS has more than 200 staff, with headquarters in Nottingham and further offices in London, New York and Sydney.