A digital receipts and offers platform has promoted its COO to CEO after hitting the milestones of a million customers and 11m receipts.

Co-founder Veronique Merriam Barbosa has stepped up to become the new CEO, taking over the day-to-day running of the business. 

Current CEO Matty Cusden-Ross has taken on the role of president, advising and guiding Flux through its mission to ‘liberate the world’s receipt data’.

With an average of 36,000 customers joining the digital receipts network every month, Flux is seeing a significant acceleration of its product adoption. With its network continually expanding, Flux is extending its reach by introducing new products that leverage its core receipts infrastructure to deliver value to consumers and retailers. The first is Flux Offers, a direct-to-customer cashback offers platform. 

Launched in October 2021, Flux Offers offers customer rewards on specific categories or excluding sale items from promotions, helping to avoid double discounting and ensuring a high return on investment from promotions.  

Partnerships with retailers like H&M, schuh, Just Eat, itsu, Papa Johns, and KFC and top UK banks like Barclays, Monzo and Starling Bank have helped Flux become a dominant and trusted player in the digital receipt and offers space.

“More than one million customers is an incredible milestone for Flux, and we are so proud of it,” said Merriam Barbosa. 

“When we set out to disrupt the payments industry by building out a brand new infrastructure to digitise receipts, we knew it would be challenging. We needed to connect big retailers and big banks to buy into our revolutionary proposition – but we made it happen. 

“I’m humbled by the number of people across the country actively choosing to opt-in every single month. That validation and adoption motivates and fuels our team in making digital receipts and our additional products a reality. 

“Our customer and receipts milestones have now set us up for success as we move forward in scaling Flux’s business model and delivering value back to our consumers, banks and retailers.”

‘The day we hit our first £1m’

William Boocock, head of marketplace and banking support at Starling Bank, added: “Just like Starling Bank, Flux is disrupting the payments sector, and helping people better manage their money. 

“That’s why in 2017 we made them the first partner of our marketplace, which connects our customers with useful financial products and services. 

“Both Starling and Flux have grown enormously in that time, showing the demand that exists for digital money-management tools.”