GoodCourse, a London-based micro-learning platform, has raised £575,000 in pre-seed funding.
Founded by Chris Mansfield and Omar Mughal, it is designed to reach the 80% of workers who don’t work at a computer and, as a result, are often neglected by traditional corporate e-learning solutions.
GoodCourse delivers short-form content, paired with TikTok style explainer videos, directly to learners’ phones. Learners are enrolled by text message which means no apps to download or log-ins required.
GoodCourse is the TikTok-style micro-learning company, built to win the fight for attention
With social media transforming the way people consume information, GoodCourse is looking to turn corporate learning on its head with courses that look more like Instagram Stories in an attempt to capture learner engagement.
It says current clients are seeing course completion rates over 80% – several times higher than through traditional e-learning solutions.
Courses are typically served over five days, with daily lessons taking no longer than three minutes a day to complete, compared to current e-learning models which typically take upwards of an hour to complete.
The funding was led by RLC Ventures and RTP Capital, with Monzo founder Tom Blomfield, Lendable founder Victoria Van Lennep, GoCardless & Nested founder Matt Robinson and Look After My Bills founder Henry de Zoete participating.
“The learning ecosystem has left behind non-desk-based workers and remote audiences for too long,” said CEO Mansfield.
“More than this though, social media has changed the way we consume information – it’s time for e-learning to catch up.
“We couldn’t be more excited to partner with leading investors and operators as part of our first fundraising.”