Molly-Mae Hague has quit her creative director role with Manchester fast fashion firm PLT.

Hague, 24, who became a brand ambassador for PLT in 2018 then shot to fame on Love Island in 2019, was named creative director in 2021.

She reportedly earned £400,000 a week in the position and has said in the past that she sometimes worked 13-hour days.

Speaking in a YouTube Q&A named ‘Drive With Me’, she said she has decided to focus on her four-month-old daughter Bambi with boxer boyfriend Tommy Fury.

“Basically a lot of people have been asking me about PLT creative director, how’s the role going, how’s everything going with PLT – and everything’s going incredibly at PLT,” she said.

“I have the most insane relationship with PLT. Like they’re literally my family. I’m working with them on collections and edits, but I’ve actually decided to step down from my creative director role.

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“I’ve definitely realised I’m only going to get this time once with my firstborn child. I’m only going to get Bambi being four months old once – and I just feel like I have had to just, like, rearrange my life a little bit… lose some commitments… we’ve decided, like, collectively that the creative director role – as much as it was incredible and I’ve literally loved being a creative director of PLT more than anything, it was such an amazing chapter for me – it’s just like naturally come to an end, like I’m a mum now. 

“I never really gave myself a maternity leave. I kind of got straight back into work. Instantly. Because my work is my phone. My life is my work. And I just felt like there were just certain areas of my life where I had to sort of reevaluate… the last thing I’d want to do is a role that I can’t fulfil. 

“There is no drama. There is absolutely no tea. There is nothing that’s gone. I’m so grateful to PLT for giving me the opportunity in the first place. It was just the most incredible ‘pinch me’ moment and a huge moment in my career. I will never ever not be grateful to that business for everything it has done to my career and just everything they’ve done for me.”

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