Manchester-based digital media business KOMI Group has restructured its leadership team.
Sam Lenehan has been promoted to CEO, with founder and current CEO Andrew Trotman stepping into the role of chief revenue officer.
Lenehan, who joined KOMI in 2020 and has served as group managing director since 2022, will be tasked with driving further international expansion.
KOMI started out in 2016 as Facebook page It’s Gone Viral and has since expanded to a team of 120, managing over 40 social media brands and generating in excess of 5bn monthly views.
Its proprietary tool, KOMI Insights, leverages real-time data to spot trends, optimise content and drive results for creators, clients and advertisers.
The firm has gone through two significant growth capital investments from BGF, which invested over £10m over two rounds in November 2022 and in July 2024.
Over the past four years, the business has grown its audience twenty-fold whilst operating over several social media platforms. In February it reported a 45% year-on-year increase in annual turnover, while it says it is on track to exceed $25m in revenue this year.
Ex-Sky figures look to build ‘world’s best fan platform’ from Leeds
“KOMI exists because of a fundamental belief in storytelling, using data backed creativity to build hyper-engaged digital communities,” said Trotman. “As the global spotlight on the creator economy intensifies, I’ve never been more excited about where we’re going.
“Sam has been at the heart of KOMI’s growth and success; his leadership, ambition and dedication have shaped our strategy since the very early years of the business’s inception.
“KOMI is on a mission to be in the top 5 percent of everything we do, which means always challenging ourselves to play the best people in the right positions. And that includes me. With Sam driving the business day-to-day, I’m free to focus on the highest impact growth levers: monetisation, IP, and new revenue streams.”
Lenehan added: “I’m genuinely honoured to be recognised in this role. The trust Andrew has consistently placed in the team at KOMI has allowed us to create a really special culture that continues to deliver enviable performance.
“My focus as CEO is to scale our reach, deepen our audience base, and continue delivering investor-grade returns – in the UK and now the US.”
The restructure follows the promotion of three senior leaders, announced in March.
Union’s AI concern as Reach reveals plan to axe sports staff